Emily Greffenius, Author at NoGood™: Growth Marketing Agency

10 Best AI Tools for CRO

Emily Greffenius — Thu, 20 Feb 2025 03:07:41 +0000

Merely attracting visitors to your website isn’t enough anymore; with stiff competition across the board, converting those visitors into loyal customers is paramount. This is where Conversion Rate Optimization (CRO) becomes an indispensable component of a successful digital marketing strategy.

CRO involves systematically improving your website or landing page experience based on visitor behavior and feedback to increase the percentage of visitors who complete a desired action, whether that’s making a purchase, signing up for a newsletter, or any other valuable engagement.

Integrating Artificial Intelligence (AI) into CRO strategies has revolutionized how businesses analyze data and implement optimizations. AI-powered CRO tools can process vast amounts of data to uncover patterns and insights that might be missed by traditional analysis. They enable personalized user experiences, predictive analytics, and automated testing, all aimed at increasing conversion rates efficiently.

In the words of Theano Dimitrakis, our Director of Analytics, “AI is turning CRO into a living, learning system—personalizing experiences in real time, predicting what converts, and automating optimization at scale.”

In this blog post, we’ll explore some of the top AI-driven CRO tools that can help elevate your website’s performance and boost your bottom line.

1. Glassbox

Glassbox offers a comprehensive suite of tools designed to support your CRO strategy by capturing and analyzing user interactions. The AI-powered Glassbox Insights Assistant (GIA) can further enhance your CRO efforts by providing rapid, actionable insights into user behavior and website performance.

With an intuitive, chat-based interface, users can access immediate summaries of information and data like user sessions and key interactions, like clicks and scrolls. With this straightforward data access, marketing teams can quickly identify and craft plans for addressing user pain points without complicated dashboards.

Key Features

Friction Point Identification: By analyzing user interactions, GIA quickly pinpoints areas where users encounter friction, assesses the business impact, and helps prioritize improvements that will most effectively enhance the user experience and boost conversions.
Chat-Based Interface: With GIA’s intuitive, chat-based interface, users can search for specific sessions or data points using everyday language.
Intuitive Platform: GIA empowers all team members, regardless of technical expertise, to access and interpret data.
Report Summarization: GIA can distill complex reports into concise, actionable insights, enabling teams to understand performance metrics and user behaviors swiftly.
Customer Journey Analytics: Visualize the entire customer journey to understand user behavior across digital channels.
Session Replay: Replay user sessions to identify pain points and optimize the user experience.
Interaction & Heatmaps: Visual representations of user interactions on web pages, highlighting areas of interest and potential improvement.

Pricing

Contact Glassbox’s sales team for pricing.

2. Heap

Heap is a comprehensive digital insights platform designed to automatically capture and analyze user interactions across websites and mobile applications. By providing a complete understanding of customer journeys, Heap enables businesses to enhance conversion rates, boost retention, and elevate overall user satisfaction.

Heap now offers an AI CoPilot feature that’s designed to make data analytics even more accessible – regardless of the user’s technical expertise. With Heap’s AI CoPilot, users can ask questions in plain English and receive clear answers and analyses of the data. CoPilot can also generate summaries and descriptions of charts and data visualizations, so anyone you’re sharing it with can quickly understand the data.

Key Features

Automatic Data Capture: Heap’s single snippet implementation captures every user action across all platforms without manual event tagging.
Funnel Analysis: Heap allows businesses to define and analyze conversion funnels, identifying stages where users drop off.
User Segmentation: By segmenting users based on behavior, demographics, or other attributes, Heap helps tailor experiences to different audience groups.
Journey Maps: Heap’s Journey Maps provide a visual representation of the various paths users take within a product, highlighting key interactions and potential friction points.
Session Replay: This feature enables teams to watch real user sessions, offering context and deeper insights into user behavior.
Natural Language Interaction: Users can ask CoPilot questions in plain English to better understand different aspects of the data, and the AI assistant will run the necessary analyses to provide clear answers.
Auto-Generated Chart Summaries: CoPilot automatically generates names and plain-language descriptions for charts, facilitating easy sharing and quick understanding among team members.
Suggested Follow-Ups: After an initial analysis, CoPilot offers relevant follow-up questions to delve deeper into the data, promoting iterative exploration.

Pricing

Start a free trial or contact Heap’s sales team for custom session pricing.

3. VWO

VWO (Visual Website Optimizer) is a digital experience optimization platform designed to help businesses analyze user behavior, run experiments, and personalize content to enhance conversion rates.

VWO’s Copilot is an AI-driven assistant designed to streamline the optimization process by automating tasks and providing intelligent insights. It relies on enterprise versions of OpenAI’s and Gemini’s AI models, and it’s designed to take the heavy lifting out of website optimization by offering suggestions on what to test and even creating usable variations.

The AI analysis of user behavior data can also help teams uncover new or untapped audience segments that they have yet to target, highlighting additional optimization opportunities.

Key Features

A/B and Multivariate Testing: VWO enables businesses to create and run A/B and multivariate tests to compare different versions of web pages, app screens, or page elements to identify the most effective design or content variations for boosting conversions. Copilot can suggest and generate variations for testing.
Heatmaps and Session Recordings + Analysis: VWO provides visual representations of user interactions and records user sessions to identify pain points and areas for improvement on your website or app. Copilot can summarize heat map and session recording data to unlock insights in seconds.
Personalization: Deliver tailored experiences to specific user segments based on behavior, demographics, or other attributes.
Survey Form Automation and Analytics: Copilot streamlines the process of survey creation by generating relevant questions based on your objectives and provides key takeaways and improvement recommendations with a single click.
Hypothesis Generation: Copilot analyzes user behavior patterns using AI to deliver interesting insights and propose actionable optimization ideas, creating a continuous testing pipeline with AI-generated suggestions.

Pricing

Explore VWO’s pricing plans, based on individual products and monthly tracked users.

4. OptiMonk

OptiMonk is a CRO platform designed to help businesses enhance website performance by engaging visitors through personalized popups, website personalization, and A/B testing. OptiMonk has now introduced AI capabilities intended to enhance website personalization efforts and make testing and optimization easier than ever.

OptiMonk’s AI features focus mainly on generating multiple variations of copy for headlines, descriptions, and titles. These features can be applied to different types of content, with functionalities for web pages, popups, and advertisement landing pages.

Key Features

Smart Popups: Utilizing AI, OptiMonk’s Smart Popups automatically customize messaging based on each visitor’s interests and behavior. There are all types of customizable popup formats, including exit-intent popups, lead generation popups, and product recommendation popups.
Website Personalization: This feature allows businesses to tailor website content to specific customer segments without any coding. It can be used to display custom text elements and call-to-action buttons based on factors like traffic source or visitor behavior.
Smart A/B Testing: OptiMonk’s AI automates the A/B testing process by creating variants, running tests, and analyzing results without manual intervention. OptiMonk allows A/B testing of both popup campaigns and landing pages.

Pricing

5. Hotjar

Hotjar is a user behavior analytics platform designed to help businesses understand how users interact with their websites and digital products. By providing tools like heatmaps, session recordings, and surveys, Hotjar enables teams to gain valuable insights, identify pain points, and optimize the user experience to enhance conversion rates.

Hotjar has now integrated AI into its survey tools to help streamline the creation and analysis of surveys. New surveys can be launched in seconds, and reports on survey responses can be generated with just a couple of clicks. Concise reports can help teams identify insights, pull out key quotes, and make decisions about what to do next for successful user-led product updates.

Key Features

Heatmaps: Visual representations of user interactions, such as clicks, taps, and scrolling behavior, help identify which areas of a webpage attract attention and which are ignored.
Session Recordings: By recording real user sessions, Hotjar provides a playback of user journeys, enabling teams to observe navigation patterns, identify usability issues, and understand user behavior on a granular level.
AI-Generated Surveys: Users can input their research goals, and Hotjar’s AI will generate relevant survey questions automatically. This feature accelerates the survey creation process, ensuring that questions are aligned with the intended objectives.
Automated Response Analysis: After collecting survey responses, Hotjar’s AI can analyze open-ended answers to provide sentiment analysis, automated tagging, and summary reports.

Pricing

6. Unbounce

Unbounce is a leading landing page builder and conversion optimization platform designed to help marketers create, publish, and test high-converting landing pages without the need for coding skills.

Here at NoGood, we’ve used Unbounce to help our clients. “Unbounce is taking the guesswork out of CRO,” Dimitrakis explains, “automatically matching visitors with the best experience and driving higher conversions without constant manual testing.”

Unbounce’s Smart Traffic is an AI-driven optimization tool designed to enhance conversion rates by automatically directing visitors to the landing page variant most likely to convert them. The tool analyzes visitor attributes, like their location, device type, and referral source, to determine which landing page variant is the most relevant to them. It then directs them there. It can learn and adapt in real time to ensure each visitor has a positive, personalized experience.

Key Features

Drag-and-Drop Landing Page Builder: Unbounce provides an intuitive drag-and-drop editor and access to a wide range of customizable templates, allowing users to design and customize landing pages effortlessly.
A/B Testing: Unbounce offers built-in A/B testing capabilities, enabling users to create multiple variants of a landing page and test different elements such as headlines, images, and calls-to-action.
Popups and Sticky Bars: Unbounce allows the creation of targeted popups and sticky bars that can be customized to display personalized messages, offers, or lead capture forms based on user behavior and segmentation.

Pricing

7. Attention Insight

Attention Insight is an AI-powered design analytics platform that predicts how users will visually engage with your content. By simulating eye-tracking studies, it provides insights into which elements of a design are likely to capture attention, enabling businesses to optimize their layouts and improve conversion rates before launching.

The platform includes AI-powered, predictive heatmaps, and it can calculate differences in the attention that different design or page elements receive to guide teams in understanding which aspects of a page are most engaging.

Key Features

Predictive Heatmaps: Attention Insight generates heatmaps that predict user attention distribution with up to 96% accuracy compared to traditional eye-tracking studies.
Areas of Interest (AOI) Analysis: The platform calculates the percentage of attention different design elements receive, helping teams understand which components are most engaging and which may need enhancement.
Clarity Score: This metric evaluates the overall clarity of a design, indicating how easily users can process and understand the presented information. A higher clarity score suggests a more user-friendly design, which can lead to better conversion rates.
Design Comparison: Attention Insight allows for side-by-side comparisons of different design versions, enabling teams to assess which iteration is more effective in capturing user attention. This feature is particularly useful for A/B testing and refining design choices.
Integration with Design Tools: The platform integrates seamlessly with popular design tools like Adobe XD, Sketch, and Figma, allowing designers to analyze and optimize their work within their preferred environments.

Pricing

8. Evolv AI

Evolv AI is an advanced platform specializing in AI-driven experience optimization, designed to enhance conversion rates by continuously testing and personalizing digital experiences across various customer touchpoints.

Evolv AI boasts a number of AI-powered features. The platform employs machine learning algorithms to conduct experiments and evaluate multiple variations to identify and prioritize the most effective combinations and ensure users receive an optimal experience. It can also use AI to analyze user data to create segments and tailor experiences to meet specific needs.

Key Features

Continuous Optimization: Evolv AI conducts experiments and performs evaluations of variants in real time to always serve the more effective combinations.
Automated Segmentation: AI-powered data analysis automatically identifies distinct audience segments to inform tailored web experiences.
Active Learning: Evolv AI incorporates active learning methodologies, enabling the system to adapt to user interactions dynamically. The platform remains responsive to changing user behaviors and preferences.
Multivariate Testing: Evolv AI’s multivariate testing capabilities allow for the simultaneous evaluation of multiple variables. This comprehensive approach provides deeper insights into how different elements interact and contribute to user engagement and conversions.
Flexible Implementation: Evolv AI offers a flexible implementation process, utilizing generative AI to interpret design and content ideas efficiently. The platform produces production-ready code for testing on websites.

Pricing

Contact Evolv Ai’s sales team to schedule a demo and understand pricing.

9. Optimizely

Optimizely is a comprehensive Digital Experience Platform (DXP) designed to help businesses optimize their digital presence and enhance customer experiences across various touchpoints. It offers a suite of tools for content management, commerce, and real-time intelligence, enabling personalized interactions at scale.

Their Web Experimentation product with AI capabilities provides marketers with critical insights from precise A/B testing to create high-performing web experiences that lead to increased conversions for businesses. The platform includes collaboration tools, design features, and intuitive interface for building tests, and precise reports for effective analytics.

Key Features

A/B Testing: Optimizely provides robust A/B testing capabilities, allowing businesses to compare different versions of web pages, app interfaces, or marketing messages to determine which performs better in terms of predefined metrics.
Multivariate Testing: Beyond simple A/B tests, Optimizely supports multivariate testing, which helps identify the most effective combination of elements on a page to maximize conversions.
Personalization: Optimizely’s robust personalization engine allows businesses to deliver targeted content and experiences to specific audience segments based on their behaviors and interests.
Optimizely Opal: Opal is Optimizely’s AI assistant that aids marketers throughout the entire marketing lifecycle. It assists in ideating and generating content, automating administrative tasks, and providing instant insights. For instance, Opal can suggest campaign topics based on past performance data, generate campaign-specific assets like images and social posts, and recommend audience segments for targeting.
Content Recommendations: Utilizing Natural Language Processing (NLP), Optimizely’s Content Recommendations feature analyzes your content in real-time, enabling personalized user experiences with minimal manual effort. It automatically tags content and provides insights into which topics drive conversions, allowing businesses to focus on creating content that resonates with their audience.

Pricing

Request pricing based on product.

10. Microsoft Clarity

Microsoft Clarity is a free, user-friendly behavioral analytics tool designed to help website owners and marketers understand how users interact with their websites. By providing visual insights into user behavior, Clarity enables data-driven decisions to enhance user experience and boost conversion rates.

Clarity integrates artificial intelligence to enhance its analytics capabilities. With Microsoft Copilot integrated into Clarity, you can simply type your question about your data analysis, and Copilot will generate a response based on your project’s dashboard data. With easy, conversational, natural language, you can quickly discover key metrics and trends and even ask for suggestions on how to make improvements.

Key Features

Heatmaps: Clarity offers various heatmaps that visually represent user engagement, including click heatmaps (where users click the most), scroll heatmaps (how far users scroll on the page), area heatmaps (clicks within a specific area), and conversion heatmaps (elements that drive purchases).
Session Recordings: Clarity provides session recordings that allow you to watch real user interactions on your website. This feature helps identify navigation issues, understand user behavior, and uncover obstacles hindering conversions.
Insights Dashboard: The insights dashboard offers a summary of key metrics and trends, such as visitor numbers, session durations, and page views. It helps monitor website performance and user engagement, facilitating data-driven decisions to improve conversion rates.
Smart Events: Clarity automatically tracks important user actions, like purchases or form submissions, allowing you to focus on the conversions that matter most. You can also create custom events without any code, making it accessible for users without technical expertise.
Copilot: Clarity’s Copilot is an AI-powered suite that helps users understand website visitor interactions through features like session replay insights, heatmap insights, and dashboard chat. It provides instant, easy-to-understand answers to your dashboard questions, helping you better understand your project data.

Pricing

Microsoft Clarity is free, forever.

Embracing AI for Superior CRO Results

These advanced tools analyze extensive datasets to uncover patterns and insights that might be overlooked through traditional methods. By leveraging AI, businesses can personalize user experiences, automate testing processes, and make data-driven decisions that enhance user engagement and significantly boost conversion rates.

“The future of CRO isn’t just testing,” Dimitrakis says, “it’s AI-driven adaptability. Brands that embrace machine learning will deliver hyper-personalized, self-optimizing experiences that convert faster and smarter.”

Embracing these technologies positions your business to adapt swiftly to evolving market demands, ensuring sustained growth and a competitive edge.

FAQs

How does AI help with CRO?

6 Best AI Agents for Content Marketing in 2025

Emily Greffenius — Tue, 04 Feb 2025 15:35:43 +0000

Content marketing has become a cornerstone for businesses aiming to engage audiences and drive growth. However, crafting compelling content consistently can be a daunting task.

Enter AI agents — sophisticated tools designed to streamline and enhance the content creation process. These AI-driven solutions not only generate high-quality content but also optimize it for search engines, personalize messaging for target audiences, and analyze performance metrics to inform future strategies. By leveraging AI agents, marketers can focus more on creative and strategic initiatives, leaving repetitive tasks to intelligent automation.

In this blog post, we’ll explore some of the top AI agents revolutionizing content marketing today, examining their key features and how they can elevate your marketing efforts.

Implementing AI Agents: Your Next Steps in Content Marketing

Incorporating AI agents into your content marketing strategy can significantly enhance efficiency, creativity, and audience engagement. These tools not only automate routine tasks but also support all phases of the content generation process – including research and topic ideation – which enables marketers to focus on strategic initiatives.

AI-powered content generation technology is becoming more sophisticated every day. Staying informed about the latest advancements and actively working to incorporate these tools into your content workflows is the difference between maintaining a competitive advantage and watching your content marketing strategies quickly fall behind.

With these agents in your tool belt, you can upgrade your approach to content marketing every step of the way.

FAQs

How can AI agents help with different types of content creation?

Top 11 AI Agents for Marketers in 2025

Emily Greffenius — Fri, 31 Jan 2025 19:29:35 +0000

In 2025, marketers are increasingly turning to artificial intelligence (AI) to enhance their strategies and stay competitive. AI agents — sophisticated software programs capable of automating tasks, analyzing data, and personalizing customer interactions — have become indispensable tools in the marketer’s toolkit. These agents not only streamline operations but also provide actionable insights, enabling marketing teams to focus on creative and strategic initiatives.

In this blog post, we’ll explore some of the top AI agents transforming the marketing industry, examining their key features and how they can be leveraged to drive success in your marketing efforts.

The 11 Best AI Agents for Marketers

Agentforce by Salesforce
Opal by Optimizely
Chatsonic by Writesonic
ZBrain AI Agents
Relevance AI Agents
Botpress
Taskade AI Agents
Growf
Lyzr AI Agents
Akira AI
Breeze by HubSpot

1. Agentforce by Salesforce

Best For: Customer Service & eCommerce Personalization

Agentforce by Salesforce is an AI-powered platform designed to create and manage autonomous agents that enhance various business operations, including marketing. These agents operate 24/7, providing proactive support to both employees and customers by executing tasks autonomously within predefined parameters.

The platform emphasizes customization, including a low-code agent builder where marketers can quickly configure new agents or update existing ones using Salesforce tools and capabilities to create tailored solutions for particular tasks or business needs.

Agentforce now also integrates with Slack (also owned by Salesforce), allowing for seamless collaboration between marketers and their AI agents as they learn from and incorporate conversational data.

Key Features and Functionalities

End-to-End Campaign Management: Agentforce assists marketers in building comprehensive campaigns by generating briefs, targeting audience segments, creating content, and constructing customer journeys.
Continuous Performance Analysis: The agents monitor campaign performance against key performance indicators (KPIs) and proactively recommend improvements to enhance effectiveness.
Personal Shopper Functionality: Agentforce can engage customers as personal stylists, offering personalized product recommendations and assisting with search queries directly on commerce sites or through preferred messaging apps like WhatsApp.
Seamless Data Access: Agents have access to trusted business data, including CRM information, ensuring that responses and actions are grounded in accurate and relevant information.
Defined Guardrails: Users can set natural-language instructions to establish what agents can and cannot do, including guidelines for escalating tasks to human employees when necessary.
Slack Integration: Agents can handle busy work, answer questions, and deliver instant expertise, allowing teams to focus on high-impact tasks.

Pricing

2. Opal by Optimizely

Best For: Content Generation & Project Management

Opal by Optimizely is an AI-powered assistant embedded within the Optimizely One platform, designed to enhance marketing workflows through intelligent automation and data-driven insights. Leveraging advanced AI models, Opal assists marketers in various tasks, from content creation to project management, ensuring efficiency and brand consistency.

As an AI agent, Opal can process and understand complex information to understand what to do next or provide recommendations that are personalized to you and/or your business. Marketers can provide Opal with custom instructions, brand information, and any other user-specific preferences that it can learn from to perform better.

Opal can be used for a variety of specific use cases, and Optimizely has also partnered with Microsoft and Google to continue working on AI development that will further improve the digital experience.

Key Features and Functionalities

Campaign Brief Ideation: Opal references past performance data to suggest topics and define objectives, aiding in the creation of effective campaign briefs.
Branded Content Creation: Opal generates content that aligns with your brand’s voice, ensuring consistency across all materials.
Auto-Task Generation: Opal can anticipate tasks for campaigns and projects, streamlining project management by organizing and assigning tasks to team members.
Task Tracking: It monitors deadlines and priorities, ensuring that projects stay on schedule and team members are informed of upcoming responsibilities.
Suggested Audience Segments: Opal recommends and generates audience segments to enhance the precision of targeted campaigns.

Pricing

Pricing per plan available upon request.

3. Chatsonic by Writesonic

Best For: Content Generation & Advanced Integration Needs

Chatsonic by Writesonic is an AI-powered marketing assistant designed to streamline and enhance various aspects of marketing workflows. By integrating advanced AI models with essential marketing tools, Chatsonic assists marketers in research, content creation, optimization, and publication, ensuring efficiency and brand consistency.

Chatsonic utilizes and allows users to switch between multiple AI models, including GPT-4, Claude, and Gemini, enabling marketers to use the tool that may be best suited to their needs at any given time.

This AI agent can also be connected to platforms like Ahrefs, Google Search Console, and WordPress to further facilitate the data gathering and content production process.

Although set up as a chat interface, Chatsonic goes beyond a basic chatbot. Marketers can use the platform for the vast majority of tasks throughout a variety of workflows, including researching, writing, creating reports, and coding. Chatsonic can process specific brand voice and style guidelines to ensure generated content is in alignment and consistent across channels.

Key Features and Functionalities

Marketing Tool and Platform Integration: Chatsonic connects with platforms like Ahrefs, WordPress, Hubspot, and Google Analytics so you can get real-time data without leaving the chat interface.
Customizable Brand Voice and Style: Marketers can define and maintain their brand’s unique tone and messaging across all content types, ensuring consistency in every interaction.
Enhanced Collaboration Tools: Features like Canvas and Artifacts facilitate collaborative writing and coding projects, allowing teams to work together seamlessly beyond simple AI chat interactions.
Up-to-Date Information Gathering: Chatsonic provides real-time web search capabilities, ensuring that content and strategies are aligned with the latest industry trends and data.
Custom AI-Powered Processes: Marketers can create custom workflows for content creation, SEO optimization, and campaign management, streamlining processes from ideation to publication.

Pricing

4. ZBrain AI Agents

Best For: Highly Specialized Tasks

ZBrain offers a suite of AI agents designed to enhance marketing operations by automating tasks, providing data-driven insights, and streamlining workflows. These agents assist in various marketing functions, enabling teams to focus on strategic initiatives and improve overall efficiency.

With ZBrain, you can coordinate multiple different AI agents at a time to support tasks across business functions. ZBrain’s agents integrate with many existing tools and platforms to ease collaboration. They can also learn from human feedback, improving their execution on marketing tasks from end to end, and communicate amongst themselves to coordinate task completion.

Key Features and Functionalities

Blog Topic Generation Agent: Suggests trending and audience-relevant topics to inspire engaging content creation.
Content Development Agent: Automates the creation of SEO-optimized content, including blogs, articles, social media posts, and product copywriting.
Backlink Analysis Agent: Evaluates backlink quality and provides strategies for acquiring high-quality links, enhancing SEO rankings to improve online visibility.
Off-Page SEO Agent: Suggests and monitors high-quality backlinks to boost visibility.
Email Campaign Personalization Agent: Crafts personalized email campaigns tailored to segmented audience groups to drive engagement and conversions.
Market Research Summarization Agent: Summarizes complex market data into actionable insights to guide strategic decisions.
Competitor News Aggregation Agent: Aggregates and summarizes competitor news to enhance competitive intelligence and strategic insights.
Social Media Content Generator Agent: Generates engaging social media content to boost online presence and drive higher engagement.
Social Media Trend Monitoring Agent: Tracks and analyzes social media to spot emerging consumer trends, aiding marketing teams in adapting strategies effectively.
Customer Feedback Sentiment Analysis Agent: Analyzes customer feedback across channels to identify sentiment, helping enhance products and customer experiences.
Press Release Drafting Agent: Automates and streamlines press release drafting for timely delivery and efficient media relations.

Pricing

Contact ZBrain for demo and pricing.

5. Relevance AI Agents

Best For: Building Custom Agents from a Manageable Template Library

Relevance AI provides a platform for building and deploying AI agents tailored to enhance and automate marketing operations. Based on the AI agent(s) you build, they can assist in research to help you better understand your customers, content creation, and personalized lead nurture development.

Relevance AI works on a no-code builder, so you can create and refine your AI agents through simple, structured LLM prompts. The agents also integrate easily with common marketing platforms like HubSpot and Salesforce, so they can easily become a part of and start improving your existing workflows.

They do provide a library of existing tools and templates to help you get started building your AI agent(s).

Key Features and Functionalities

Customer Understanding: These AI agents can swiftly summarize insights from various sources, such as industry reports and user interviews, to provide a comprehensive understanding of customers and prospects.
Unique Content Development: Agents assist in creating content that aligns with a brand’s data, style, research, and guidelines.
Personalized Nurture Sequences: AI agents develop tailored nurture sequences to engage leads effectively, preventing them from becoming inactive and enhancing conversion rates.
At-Risk Customer Identification: Agents identify customers who are at risk of disengaging and provide strategies to re-engage them, thereby maximizing the value of marketing campaigns.
No-Code Customization: Marketers can easily teach, train, and customize AI agents without coding, allowing for seamless integration into existing workflows.
Tech Stack Integration: Agents can be integrated with various tools and platforms, such as Zapier and Snowflake, facilitating smooth onboarding.

Pricing

6. Botpress

Best For: Platform Integrations & Natural Language Processing

Botpress is a versatile AI platform that enables businesses to create and deploy AI agents tailored for various applications, including marketing. These agents are designed to optimize marketing strategies by supporting testing and optimization of campaigns, accurately segmenting audiences, and identifying optimal content types and timing to enhance customer engagement.

The AI agents from Botpress can help eliminate menial tasks, like data capture, or enhance personalization through tailored emails and messaging. Plus, they can be built in an intuitive visual design studio, making it easy to create an agent that will directly fulfill what you need.

As a comprehensive platform, Botpress also has functionalities that enable you to test the AI agents you’ve built, manage their knowledge and activities, and connect them with critical third-party marketing tools like Google Analytics and HubSpot.

Key Features and Functionalities

Natural Language Understanding (NLU): Botpress’s NLU capabilities allow AI agents to comprehend and process user inputs effectively to facilitate meaningful interactions.
Large Language Model (LLM) Integration: The platform integrates with multiple modes of LLMs to enhance the depth and relevance of conversations, ensuring users receive accurate and contextually appropriate responses.
Language Flexibility: Botpress supports multiple languages, so marketers can reach a diverse global audience.
Platform Integration: AI agents can be deployed across various channels, including websites, social media platforms, and messaging apps.
CRM and Analytics Integration: Botpress AI agents seamlessly connect with Customer Relationship Management (CRM) systems and analytics platforms, providing marketers with valuable insights into customer behavior and campaign performance.
Automated Engagement: AI agents can initiate conversations with website visitors, qualify leads by asking pertinent questions, and schedule meetings, thereby streamlining the lead generation process.
Dynamic Content Generation: By analyzing user data, AI agents can generate personalized email and messaging campaigns tailored to individual preferences and behaviors, enhancing engagement and conversion rates.

Pricing

7. Taskade AI Agents

Best For: Extensive Library of Pre-Built Agents

Taskade offers a suite of AI-powered agents designed to enhance marketing workflows by automating tasks, generating content, and providing data-driven insights. These agents are customizable to align with specific marketing objectives.

Taskade provides pre-built agents that can do anything from craft an entire content marketing plan to schedule tasks, forecast sales, or post on specific social media apps. The platform also enables users to build additional, custom agents to meet needs not captured by the existing library.

Once you’ve built a custom agent, you train it with personalized knowledge that you choose to shape it for its intended task. If you don’t want to create the AI agent from scratch yourself, you can also use Taskade’s AI Agent Generator, which allows you to describe what you need the AI agent to do, and the generator will finish the task of creating the functioning agent.

Key Features and Functionalities

Workflow Generation: Use agents to generate projects, instructions documents, mind maps, or task lists.
Multiple Agent Teams: Create specialized teams of multiple AI agents to interact with several agents simultaneously and pull their separate functionalities together to complete a project.
Custom Agent Training Knowledge: Have full control over the knowledge – documents, files, web resources, etc. – used to train your custom agents.
Autonomous AI Agents: With access to GPT 4o, build and train AI agents that can function on their own, completing necessary research and tasks to inform your strategies.

Pricing

8. Growf

Best For: B2B Marketing Needs

Growf is an AI-powered B2B marketing platform designed to streamline and enhance marketing strategies by automating key processes and providing data-driven insights. It serves as a full-service marketing consultant, enabling businesses to efficiently manage audience research, content creation, SEO optimization, and advertising campaigns.

Growf enables marketers to utilize AI to both set up and execute on their strategies. While it provides functionalities for creating ideal customer profiles, finding potential customers, and communicating key product features, it also can summarize audience research to help identify keywords, craft content, generate campaign ideas, and analyze those campaigns. It’s truly built as a comprehensive and immersive platform.

Key Features and Functionalities

Ideal Customer Profiles (ICPs): Growf enables marketers to create detailed ICPs swiftly by analyzing existing customer data to facilitate a deeper understanding of target audiences.
Buyer Persona Development: The platform generates comprehensive buyer personas by analyzing job titles and decision-making roles within target companies.
Value Proposition Crafting: Growf assists in transforming product features into compelling value propositions tailored to resonate with specific buyer personas, enhancing messaging effectiveness.
SEO and Keyword Research: The platform automates keyword research by leveraging audience insights to generate targeted keywords.
SEO-Optimized Content: Growf produces engaging, SEO-friendly content tailored to selected audiences and keywords.
Campaign Ideation: The platform offers creative campaign ideas aligned with marketing objectives, reducing the time spent on brainstorming and enhancing strategic planning.
LinkedIn Advertising Management: Growf streamlines the creation, analysis, and optimization of LinkedIn advertising campaigns to enable precise targeting and effective budget utilization.
Campaign Analysis and Optimization: The platform provides real-time metrics and performance tracking, allowing marketers to test, refine, and optimize their campaigns for better results.

Pricing

9. Lyzr AI Agents

Best For: Deployment Flexibility

Lyzr offers a suite of AI-powered agents designed to enhance marketing operations by automating tasks, generating content, and providing actionable insights. These agents assist marketers in streamlining workflows, improving engagement, and optimizing campaign performance. In addition to their pre-built suite of marketing AI agents, you can also design your own.

While Lyzr provides a platform for both building and using your AI agents, they do offer flexibility in exact deployment methods. You have the option to use your agents through Lyzr’s Agent Studio or through your own infrastructure. With Lyzr’s SaaS platform, agents are set up instantly, any updates happen automatically, and the platform is monitored 24/7. Even if you choose to deploy your agents locally on your own infrastructure, you’ll still have dedicated support from the Lyzr team.

Key Features and Functionalities

Automated Scheduling and Execution of Campaigns: Manages multi-channel marketing campaigns by automating the scheduling and execution of marketing initiatives.
Performance Tracking: Monitors campaign metrics in real-time, providing insights to optimize strategies for better results.
Audience Personalization: Tailors campaigns to specific audience segments for enhanced relevance and engagement.
SEO-Optimized Content Creation: Generates engaging blogs, newsletters, and ad copies that are optimized for search engines.
Brand Consistency: Maintains a consistent brand tone across all content types.
Brand Mention Monitoring: Tracks online mentions of the brand across various platforms to gauge public perception.
Trend Analysis: Identifies emerging trends related to the brand or industry, providing opportunities for timely engagement.
Multi-Platform Adaptation: Generates ad content suitable for various platforms.
Automated Posting: Schedules and publishes posts across multiple social media platforms for a consistent online presence.
Competitor Strategy Monitoring: Keeps track of competitor marketing strategies in real-time.

Pricing

10. Akira AI

Best For: Workflow Automation & Predictive Reporting

Akira AI is a platform that offers a suite of AI-powered agents designed to enhance marketing operations by automating tasks, providing data-driven insights, and personalizing customer interactions. These agents assist marketers in streamlining workflows, optimizing campaigns, and improving overall marketing effectiveness.

Using natural language prompts, you can guide the creation of automated workflows that are simple to deploy and immediately optimize your operational processes. The AI agent hub also provides access to a collection of pre-built agents that you can start using with just a few clicks. These agents can also be integrated into any of your existing workflows.

Key Features and Functionalities

Automated Campaign Workflows: Akira AI agents automate the creation, scheduling, and optimization of marketing campaigns across various channels, including email, social media, and pay-per-click (PPC) advertising.
Advanced Customer Segmentation: Utilizing AI-driven insights, the agents analyze customer data and behaviors to create detailed audience segments. This enables marketers to design hyper-targeted campaigns that resonate with specific customer groups.
Personalized Content Delivery: Based on user preferences, location, behavior, and interaction history, Akira AI agents dynamically tailor content to provide each customer with a personalized journey.
Data-Driven Reporting and Analytics: The agents offer real-time insights into campaign performance across multiple channels, highlighting key trends and areas for improvement. Automated reporting provides actionable data, facilitating informed decision-making.
Predictive Analytics: Employing machine learning, Akira AI agents predict future marketing trends and customer behaviors, allowing teams to anticipate market shifts and adjust their strategies proactively.

Pricing

Contact Akira AI to request a demo and understand pricing.

11. Breeze by HubSpot

Best For: Virtual Assistance & Automated Workflows

Breeze is HubSpot’s comprehensive AI suite designed to enhance marketing efforts by automating tasks, generating insights, and personalizing customer interactions. It integrates seamlessly into HubSpot’s platform, providing marketers with tools to improve efficiency and effectiveness.

Breeze includes both Breeze Copilot and Breeze Agents. Breeze Copilot is an easy-to-use AI assistant that can assist you with any task within HubSpot’s platform. It understands your CRM data and uses generative AI to help you execute your tasks quickly.

Breeze Agents are “experts” in specific tasks and can help you build automated workflows, from planning stages all the way through execution. The Breeze Agents are currently in Beta.

Key Features and Functionalities

Content Creation: Generates high-quality content like landing pages, podcasts, blogs, and case studies, tailored to the brand’s voice and informed by CRM data.
Task Automation: Streamlines repetitive tasks such as scheduling posts and managing email campaigns.
Data Summarization: Provides concise summaries of CRM records and marketing analytics, facilitating quick decision-making.
Social Media Management: Analyzes the brand’s social presence and creates posts using company details, audience insights, industry trends, and marketing best practices.
Prospecting: Researches and executes personalized outreach strategies for prospects within HubSpot’s Smart CRM.
Data Enrichment: Automatically populates contact and company records with up-to-date information, improving segmentation and targeting.
Buyer Intent Identification: Detects which companies are showing interest in your website, enabling proactive engagement strategies.

Pricing

The Future is Here: Digital Marketing Driven by AI Agents

The integration of AI agents into marketing strategies is no longer a futuristic concept but a present-day necessity. These advanced tools empower marketers to automate repetitive tasks, gain deeper insights into consumer behavior, and deliver personalized experiences at scale.

By leveraging the capabilities of AI agents, businesses can enhance efficiency, optimize campaigns, and achieve superior outcomes in an increasingly competitive marketplace. Embracing AI-driven solutions will be pivotal for marketers aiming to stay ahead of the curve and foster meaningful connections with their audiences.

FAQs

How do AI agents work?

SEO Trends for 2025: Top 7 Predictions

Emily Greffenius — Mon, 30 Dec 2024 20:19:53 +0000

Search engine optimization (SEO) will remain a critical component of any successful marketing strategy in 2025, but it’s time for businesses and marketers alike to find ways to adapt to an increasingly sophisticated search ecosystem. AI technologies, shifting consumer behaviors, and major changes to how search is inherently structured are all reshaping how we understand organic online visibility.

We’ll explore the top SEO trends that we predict will define 2025. From the growing importance of AI-powered search to the rise of voice and visual search, understanding these changes will help you stay ahead of the curve and optimize your strategies for maximum impact.

1. Humans & AI Will Work Together to Produce H-E-E-A-T Content

After Google rolled out its Helpful Content Update, SEOs and content writers alike learned the potential negative implications and effects of AI-generated content. But, more so, they learned the importance of high-quality content that truly helped users find answers to their questions.

The framework of helpfulness (H), experience (E), expertise (E), authority (A), and trust (T) – or H-E-E-A-T – is the foundation of crafting that high-quality content, and ensuring that a piece of content meets each of these standards will become even more important as we continue to adapt to new technologies and leverage AI as a tool, rather than a crutch, when it comes to content writing.

As we figure out the nuances of using AI tools to help support content creation workflows, it’s likely that AI-generated content will become more common. Since we’ve understood the real penalties, however, of simply churning out AI-generated content, publishing it, and hoping for the best, our workflows will adapt to include heavy human influence and editing to build content that’s helpful and meets established H-E-E-A-T standards.

Content is the backbone not just of traditional SEO tactics and strategies but of emerging AI-enhanced and AI-dependent strategies as well. AI models and LLMs are trained on existing content, and their responses and abilities become sharper and more accurate when the content they’re trained on is of higher quality. It will be critical that we deeply invest in how we produce content to keep up with the latest technologies without sacrificing quality.

What You Should Do: Investigate the AI tools at your disposal for use in your content creation workflow and determine which are the best options based on quality and functionality. Build a process that incorporates AI tools for efficiency and heavy human oversight for editing and quality assurance.

2. AI Tools Will Continue to Evolve to Support SEO Strategy

AI tools go beyond content generation. As more SEO platforms incorporate tools with AI capabilities, these features can not only identify potential issues – on both the technical and content side – but they can also suggest solutions. With this sort of real-time analysis and identification, SEO platforms and the experts who use them can begin to become more proactive with their strategies rather than constantly monitoring technical status or metrics and reactively suggesting fixes.

These AI enhancements will be particularly useful to small businesses or small teams that have limited resources to devote to SEO improvements, or who may not have specialized SEO knowledge. With more detailed suggestions for title tags, meta descriptions, and other key aspects of technical and on-page SEO, teams can more easily and quickly ensure that their SEO foundation is strong and focus more energy on innovating or testing new strategies.

What You Should Do: Take stock of the current SEO platforms and tools you’re using and any of the AI-enhanced features and capabilities they offer. Ensure that you have AI tools in your toolkit that can truly support the efficiency of your strategy and implementation.

3. SEO for Bing Will Become a Larger Focus

Most organic search strategies have focused heavily on the Google ecosystem – what people are searching for in Google, where you’re ranking in Google’s search results, Google’s algorithm updates, etc. As answer engine optimization becomes more critical to overarching organic strategies, however, so does expanding your presence on other search engines.

Focusing on Bing in particular will be key. With the introduction of ChatGPT’s new ability to search the web, this LLM is pulling search results from Bing – not Google. To ensure that you’re optimizing for your brand’s visibility in ChatGPT, you’ll have to invest in your organic strategy on Bing. On top of that, Microsoft is continuing to invest in artificial intelligence and additional search tools, so SEOs must not silo themselves to Google.

What You Should Do: Audit your organic performance on Bing to understand what content is indexed on this search engine and your keyword rankings in these search results. Identify opportunities for optimization and improvement and build a plan for implementation. Use Bing Webmaster Tools for additional insights.

4. Search Will Continue to Become Multi-Modal

There are now so many different ways that users can find the answers or information they’re looking for. They can still use traditional search engines, of course, but more and more users are turning to search functions on social media, answer engines like ChatGPT or Perplexity, or voice search.

With all of these different search platforms, users can now search using combinations of text, visuals, and voice inputs. Answer engines specifically can process all of these inputs as part of a query simultaneously and offer more nuanced results. This expansion of how people are searching will require SEO experts to re-evaluate their current content and repurpose it across media types where necessary to help these new search platforms “read,” process, and understand each content format.

What You Should Do: Audit existing content to understand where it can be improved for these new search modalities and what pieces of content can be repurposed in other formats to better address different types of queries. Implement structured data where applicable to make it easier and more efficient for answer engines to understand your content.

5. Video Will Dominate as a Favored Type of Organic Content

“Content” now means so much more than the written word. It encompasses all different forms of media, and including a variety of media – especially video – in your organic content and SEO strategies will be a key component of success in 2025.

Attention and engagement are now the name of the game, and very little content is as attention-grabbing or engaging as video. It’s interactive, and it’s a medium of vast opportunity for brands to showcase their identities, their mission, and their value propositions.

Google recognizes this, too. The search engine prominently features YouTube videos, and now even TikTok videos sometimes, in its search results. It’s an entirely new environment where brands can focus on their visibility and how they’re being featured.

Here we can even see a YouTube video being pulled into AI Overviews:

What You Should Do: Prioritize producing video content for your brand that you can share across multiple platforms. Consider accessibility through captions and auto-generated transcripts to reach a larger audience and enhance indexability. Host your videos on YouTube or use VideoObject structured data to boost the possibility of Google returning your video in search results.

6. Reputation Management Will Eclipse Traditional Backlink Building

Backlink building has long been a cornerstone of SEO strategy when it comes to improving your domain rating and your organic rankings. There’s always been a fine line, however, between building your backlinks in a healthy way and taking a spammy approach. It was easy to get penalized for using black-hat link building practices. On top of that, your backlinks aren’t bringing much additional value to your users – it’s a lot of work, for a small, incremental reward.

Over the course of 2025, reputation management and digital public relations (PR) practices will be the new approach. Reputation management goes beyond backlink building and focuses on creating a holistic online presence through helpful content that proves to be worth referencing within your industry.

These strategies will re-center users and help address core concerns: how people perceive your brand, how you build trust with your target audience, how you inspire loyalty in customers, and how all of these pieces can drive additional conversions.

Building a strong brand presence and following will also be a key part of effective reputation management, as this will help ensure a strong base of consumers who support your brand and can voice their support to other potential customers.

What You Should Do: Focus on where your brand is an expert and can offer a unique and helpful perspective. Center your content around those areas, emphasizing topics where you can really bring additional value to your current customers and potential new customers. Engage with your audience on social platforms to boost interest and loyalty and strengthen your brand presence.

7. How We Understand Organic Attribution Will Change

As Google’s AI Overviews and other AI-powered search modalities continue to expand, zero-click searches will only increase. More and more users are finding the answers they need directly on the search results pages.

When it comes to data and reporting, we’ll see a decline in many of our traditional SEO metrics that we’ve relied on for so long, like organic sessions. On top of that, “ranking in position #1” will take on a different meaning – this will now be more like “position zero,” as we account for the content and sources featured in AI Overviews.

SEO experts will have to shift how they understand organic performance and the best metrics to inform their understanding. Examining organic impressions and engagement-based metrics like time spent on page will likely provide a clearer picture of how well a website or a piece of content is performing in organic search.

On the flip side, sessions from direct traffic sources will likely see a surge as websites capture more middle- and bottom-funnel traffic rather than the top-of-funnel traffic that was coming from organic search in the past.

Zero-click searches will also impact the platforms experts should be looking at to understand their performance. AI visibility platforms like Goodie can help you understand how your brand is or isn’t showing up in the responses from answer engines like ChatGPT and Claude. These insights will help you ensure that you’re remaining visible even if you’re garnering fewer clicks.

What You Should Do: Evaluate the metrics you use to assess your organic performance, and be prepared for major increases or decreases in certain metrics or traffic coming from different sources. Take the time to understand how AI Overviews and answer engines are impacting your baseline performance by investing in an AI visibility tool and then assess where there are opportunities for improvement.

Make 2025 Your Year of SEO Success

SEO in 2025 promised to be more dynamic and exciting than ever before. By embracing the right technologies and staying agile in response to changes in user behaviors, businesses can position themselves for sustainable organic growth.

The trends we’ve discussed offer immense opportunities for those willing to adapt and innovate. Staying ahead of these trends means understanding what they mean for your brand and your customers and taking a hard look at how your strategies can be updated today.

The brands that succeed will be those that stay informed, experiment boldly, and prioritize the needs of their audiences. As you refine your approach, remember: the heart of great SEO lies in delivering value, relevance, and exceptional experiences to your users.

What do you think of these trends? Share your thoughts in the comments below!

The post SEO Trends for 2025: Top 7 Predictions appeared first on NoGood™: Growth Marketing Agency.

11 Best AI-Powered Public Relations (PR) Software for 2025

Emily Greffenius — Fri, 20 Dec 2024 19:01:23 +0000

So much of how we form ideas about different brands happens online through news articles, our social media platforms, or even user-generated content on online forums. It’s nearly impossible to keep track of everything happening in every corner of the web, and now with the advent of generative AI and AI chatbots, there’s an entirely new ecosystem that can be influencing how target audiences and potential customers learn about their options.

AI-powered public relations (PR) software and tools can provide your team with the resources they need to gather information from a wide variety of courses, parse the data, understand how consumers feel about your brand, and craft strategic next steps for sustainable growth. Let’s take a look at some of our favorite AI-powered PR tools that could give you a real competitive advantage when it comes to brand reputation management.

Our Top 11 AI-Powered Public Relations Tools

1. Goodie

Goodie is an answer engine optimization platform that focuses on ensuring your brand has visibility on the new frontier of search – answer engines. Providing data and insight for some of the most popular LLMs out there, including ChatGPT, Claude, Gemini, Perplexity, and Meta, Goodie can help your brand and PR team understand not only how visible your company and products are in AI search but also the best areas of opportunity for optimization.

Goodie’s dashboards help your team see how AI platforms and chatbots understand your brand, whether your brand is a top answer to users queries, and the sentiment around your brand as communicated by AI-generated responses. All of these features live in one, convenient, centralized location. With Goodie, you can start to fill the gaps in your understanding of how audiences – both human and AI – perceive your brand.

Goodie also has an AI content writing feature that can help with the generation of a variety of written materials based on your brand identity. The feature guides you through the process, asking you first to input a general topic for your piece. Then, it curates a selection of references that you can select to help inform the piece. It provides a few additional personalization options, such as adding citations or generating FAQs, and it also enables you to use your personal “Author Stamp,” so your own writing style can inform the final output. Finally, it asks you to select a title and then produces a comprehensive outline for your content.

2. Prowly

Prowly is an automation software built for PR professionals to help companies of all sizes manage their public relations strategies by automating and saving time on routine tasks. They strive to provide their users with necessary PR tools all in one place. Their software includes a press release creator, an online newsroom and media database, dashboards and reports for media monitoring, and a CRM for managing press contacts.

While many of these tools can help PR professionals simplify and automate their tasks, Prowly also offers an AI-powered tool designed to level up the pitching process with new story angles and engaging press release drafts. This tool provides creative support and can even help PR professionals prepare for potential future interviews with journalists by generating likely questions.

3. Muck Rack

Muck Rack is built specifically to be used by brands and agencies. Their platform combines a media database with monitoring and reporting capabilities to support all critical tasks for your PR team. Their AI tools are split into two categories: AI for Media Relations, and AI for Monitoring and Reporting.

Their AI tools for Media Relations include lists of relevant recommended journalists for outreach, topic research, and their proprietary tool called PressPal.ai that can help draft press releases and pitches.

When it comes to Monitoring and Reporting, Muck Rack’s AI technology can provide automated alerts if a certain topic is spiking in media coverage, compute data of your mentions in the media into an easy-to-understand numerical score, and report on specific topics based on trends and keywords.

4. Mynewsdesk

With over 20 years of experience, Mynewsdesk is still striving to innovate the PR industry and stay at the helm of major change in the digital and PR world. Mynewsdesk understands how brand recognition can go beyond awareness and be a critical part of how you and your company add perspective to a certain topic or area of interest.

Their platform includes tools that can support with creating and distributing press releases, managing media contacts, monitoring your brand mentions, and reporting on other critical factors and KPIs. Their proprietary AI tool is called CoPilot, and it provides a range of functions that can help PR teams become more efficient in their everyday tasks. CoPilot can help generate fresh content ideas, connect you with relevant journalist contacts, and keep track of brand mentions.

5. Hypefactors

Hypefactors sees themselves first and foremost as a technology firm, providing tools to help companies manage their reputations and corporate trust. They promote that advanced automation capabilities are a core piece of this process. They offer a comprehensive, all-inclusive platform built on a strong foundation of AI technology that can assist in global media monitoring, social media monitoring, documenting results from media campaigns, and other advanced analytics functionalities.

Hypefactors has built their tech to assist companies of all sizes – from small and medium-sized companies to international enterprises – with all of their PR tasks from creation and distribution to tracking and measurement. This platform can monitor web publications, print media, online forums like Reddit, and social media platforms like X (formerly known as Twitter) and Instagram, and the dashboards are personalized to your needs so you can see the coverage reports most important to your business.

6. Brand24

Brand24 is an award-winning social listening app that can help you and your team track and engage with people who are talking about your company. Their tools can help you analyze online conversations that mention your brand/company directly, your products, your services, or even your competitors. They have products for agencies and companies, for marketers, and for PR professionals.

Their AI solutions can help provide streamlined insights about your brand awareness and reputation, and it’ll also provide personalized suggestions for further supporting brand growth. Brand24 has also developed an AI brand assistant chatbot that you can ask questions about your own brand or your competitors to get a better understanding of where you stand in the market.

7. Pitchbox

Pitchbox is a PR, content marketing, and influencer outreach platform. Their tools are primarily designed to support the development and execution of a link building strategy, an initiative that bridges the gap between PR and SEO initiatives for many brands. The platform functions to help with blogger outreach, guest posting, reviews, backlink strategies, and more.

They have four main AI tools that can help speed up the process of executing a link building strategy: AI Template Assistant, AI Personalization, AI Reply, and AI Keyword Assistant. AI Template Assistant helps craft engaging email templates, while AI Personalization then personalizes those emails for more effective outreach. AI Reply streamlines your inbox experience with effective responses to incoming messages, and AI Keyword Assistant helps identify the most relevant websites to reach out to.

8. Signal AI

Signal AI boasts expertise in PR and corporate communications, reputation risk management, enterprise risk management, ESG, and other government regulations. All of their tech is AI-driven, and they’ve built their solutions to specifically help C-Suite executives identify trends, patterns, and critical signals to make important decisions, stay on top of their reputation, and get ahead of any potential risk.

Signal AI’s proprietary AIQ engine analyzes millions of news and regulatory documents to create personalized, accurate, real-time insights that provide a comprehensive view of your business and the relevant industry environment. They’ve also produced tools for AI-powered search, advanced analysis on important topics and competitors, and a chatbot for a more conversational interface.

9. Evertise AI PR

Evertise AI PR is primarily a press release creation and distribution solution. Their platform enables world-class brands to distribute their time-sensitive press releases to top-tier news and media outlets to ensure critical media coverage.

Evertise’s Ai-powered press release generator can help any PR professional get started with those important pieces of coverage. The tool can assist in generating company news, updates, announcements, and more.

10. Talkwalker

Talkwalker is powered by Hootsuite and have branded themselves a consumer intelligence and social listening platform. They pull in data from a multitude of sources to create as complete a picture as possible for their users, and they incorporate functionalities that allow you to review brand mentions in visual content (both images and videos) as well.

Several of their solutions are AI-powered or include an AI technology component, but they also offer their Blue Silk AI™ product. This product can help brands predict their future KPIs, identify and analyze brand logos in multimedia content, extract any relevant mentions from audio posts, and decode consumer sentiment.

11. Wizikey

Wizikey pulls data from a range of sources to provide brands and companies with information about their competition and any major changes in the industry. The platform can monitor trends, provides tools for media engagement, and houses dashboards that illustrate your brand’s share of voice in critical channels, industry insights, and traffic analytics.

Wizikey’s two main AI tools include their AI-powered Smart Alerts and their AI Labs. Smart Alerts helps teams avoid sifting through endless news articles and ensures they only see the ones that matter the most. With AI Labs, on the other hand, PR teams can generate coverage reports and review a real-time sentiment analysis of the brand.

AI-Powered PR Software Can Take Your Brand to New Heights

Brand reputation management can be make or break when it comes to building a community of consumers who are loyal to your brand and can help drive growth and success. But to understand what people think of your brand, you need to understand how and where they’re getting that information.

These tools can shed light on areas that might have been completely in the dark before and bring together pieces of data in new ways. Plus, they have all the capabilities of making your day-to-day tasks easier, so your energy can go toward what really matters – brand and revenue growth.

AI is taking nearly every aspect of digital marketing by storm, including PR and brand management. Don’t let AI chatbots steamroll your brand. Use these tools to your advantage instead.

FAQs

What are the benefits of using AI-powered public relations software?

8 Best Generative AI Search Tools for 2025

Emily Greffenius — Thu, 19 Dec 2024 22:48:05 +0000

“Search” no longer just means opening your browser and typing a pared down, chopped up phrase into the search bar. It has moved far beyond that to encompass more sophisticated search systems and searching on a wide range of different platforms.

Many search engines now are capable of understanding context, intent, and sometimes even creativity. And it’s not just search engines – one of the biggest shifts in search has involved the development of generative AI search tools.

Unlike traditional search engines that rely on indexing and ranking pages based on relevance, generative AI tools go a step further by generating custom answers, summaries, or even entire pieces of content based on user queries.

In this blog post, we’ll explore some of our favorite generative AI-powered search tools, examining how they work, the technologies behind them, and how they’re transforming the way we discover information.

Our Top Generative AI Search Tools for 2025

1. Perplexity AI

Perplexity AI was built to be an AI search engine from the jump. Its interface blends many of the features of AI chatbots with the classic and familiar functionalities of the search engines we all know.

What the Interface is Like

It includes a textbox that’s similar to what you see with the vast majority of AI chatbots, and when you click in to use the chatbot, you’re introduced to some suggested queries – much like a search engine might prompt you with certain trending searches or queries related to current events.

Once you enter your search query, the response from Perplexity provides a textual, generated reply like many chatbots, but it also includes relevant links to the source material that helped inform the response. This way, users can find an appropriate website if necessary for additional information. Perplexity also provides a “related” section with additional queries that the user can click to generate subsequent, relevant responses. This is reminiscent of Google’s “People Also Ask” feature, for example.

On the side bar of a generated response, Perplexity also provides the option to “Search Images,” “Search Videos,” or “Generate Image.” If you download the Perplexity browser extension, you have the capability of setting Perplexity as your default search engine.

Pro Search Feature

With its paid tier, Perplexity also offers Pro searches, which go beyond their standard quick search option. When conducting a Pro search with Perplexity, the tool will perform additional research to provide even more in-depth responses to your questions. The Pro search functionality is better at solving complex problems, can summarize sources, and can even interpret code. Pro search is best suited for academic and professional research.

Pricing

Perplexity has two pricing options:

Free, with or without an account
Professional – $20/month with additional features, including your selection of LLM options, Pro searches, and the ability to upload and analyze files

2. ChatGPT by OpenAI

ChatGPT could easily be considered the AI tool that kicked off this “AI race.” It was designed primarily as an AI chatbot, but it has become an increasingly popular tool for search as many people’s behaviors around search and information gathering are shifting.

What the Interface is Like

Relatively recently, ChatGPT introduced a “Search” feature that integrates searching the web with ChatGPT’s existing chatbot interface. This feature enables the chatbot to add real-time information from the web when generating a response to your query.

The tool can be used manually – i.e. a user can click on the “Search” option to bring it into the conversation – or it may be activated automatically if an answer to a prompt could benefit from additional information found on the internet. The basis of this tool is ChatGPT’s natural language processing capabilities, which enable it to understand the meaning of an input, search the web, and return relevant information.

Pricing

ChatGPT has five pricing tiers:

Free, with or without an account (access to some additional features with an account, even on the free plan)
Plus – $20/month with additional access, advanced voice mode, ability to create custom GPTs, and opportunities to test new features
Pro – $200/month with unlimited access to multiple models
Team – $25/month/user with additional tools, an admin console, and the ability to share materials within your workspace. Data from users on this plan is excluded from training ChatGPT
Enterprise – contact sales for pricing; an expanded version of the Team offering

The web search feature is currently only available with a paid subscription.

3. SearchGPT by OpenAI

SearchGPT is another tool from OpenAI that, as of the writing of this article, is still in the prototype phase. This product is designed to combine the strength of OpenAI’s AI models with the wide array of information available on the web. The idea is to add the conversational abilities of LLMs to search capabilities to help users find what they’re looking for faster and more easily.

The waitlist to try this prototype is currently closed.

4. You.com

You.com provides a search-enabled AI chatbot that’s more focused on business use.

What the Interface is Like

Similar to other AI chatbots and search engines, the interface is set up with a text box where you can enter any sort of query, and you’ll receive a generated conversational response with real-time web results. The web results are incorporated as footnotes at the bottom of the response that the user can click through if they’d like to verify a source or visit a website to read more.

In some cases, You.com may also add images if or where relevant. Similar to Perplexity – and traditional Google search – You.com also includes a type of “People Also Ask” section beneath its response. Additionally, the platform offers a “private mode,” mirroring Google’s “Incognito Mode” for the browser.

Additional Features

Before you even get started with a search, You.com provides you with four buttons: “Research,” Creative,” “Genius,” and “Build Your Own.” These buttons are meant to help provide additional context/set up for how you’re planning on using the chatbot and search engine. Research and Creative are exactly as they sound – they assist with detailed research and creative visual generations, respectively. Genius mode is meant for complex, multi-step problems, and Build Your Own lets you “create your own custom agent.”

You can also select a certain industry if it would better inform your search. At the time of writing this article, the industries available to me were “Marketing,” “Sales,” “Engineering,” “Product,” “Data Analysis,” and “Finance.” These suggestions may be helpful for users that struggle with a blank text box and a steady, blinking cursor.

You.com also has mobile apps, a chatbot integration with WhatsApp, and desktop browser extensions.

Pricing

You.com has four pricing tiers:

Free, with or without an account, offering its own proprietary LLM
Pro – $20/month with additional access to other LLM models, file uploads, and the ability to use custom agents
Team – $30/month/user, including unlimited queries with custom agents, and all data is excluded from training AI models
Enterprise – contact sales for pricing; an expanded version of the team offering

5. Brave Search

Brave Search has gained traction mainly because it emphasizes increased privacy and security around online searches and general browsing. For example, Brave Search blocks certain tracking and ads on websites, which not only enhances privacy but can also improve browsing speed.

You can use Brave Search in your existing browser, much like many of these other AI search platforms, but you can also download Brave’s exclusive browser with a native, AI-powered search engine, removing the need for Google or Bing.

What the Interface is Like

Beneath the text box (in the website version of Brave Search), they start by offering the user a couple of possibly relevant search queries. At the time of writing this article, my suggested queries were, “What’s the worst-selling game console of all time?” Gift ideas under $50,” “What’s the first movie filmed in America?” and “What was the longest baseball game in history?” These queries were based on no information from me – I hadn’t input anything or provided Brave with any sort of data – and they clearly focus on the sort of curiosity queries that many have tended toward with Google and zero-click searches.

Typing in the text box pulls up suggested searches and queries, exactly like searching in a traditional search engine like Google, and the response page is eerily reminiscent of a Google or Bing search results page. It starts with an AI-generated response at the top, like Google’s AI Overviews, then delivers classic, linked results to relevant web pages.

Additional Features

The company behind Brave Search states that the answers generated at the top of the results page are based on their own, proprietary, independent index, rather than on Google or Bing like some other generative AI search tools.

Pricing

Brave is free to use.

6. Andi Search

Andi Search works for a wide range of users, and it has an intuitive interface that includes a friendly greeting in the chatbot section of the screen and a guide to “Getting Started” on the right-hand side.

What the Interface is Like

When you enter a search, Andi functions much like a chatbot, providing an initial generated answer as a direct reply to your input. It also offers web results on the right side to augment its response, and you can sort through different types of results (where applicable), change how the search appears (e.g. grid vs. list), and further refine your search with related searches.

You also have an option to click a “Tell Me More” button beneath the response to your query, and Andi reads through the various web search results and provides a summarized write up to help consolidate some of the possible information.

Andi is somewhat less conversational than other chatbot-based search tools, and it doesn’t generate images. It doesn’t log searches, and it blocks tracking and ads.

Andi uses Claude as its foundational LLM.

Pricing

Andi is free to use.

7. Komo

Komo is similar to many of the other models we’ve already discussed.

What the Interface is Like

When visiting the website, the user is greeted with an input text box, the option to choose between different LLM models, a “Web” feature for web searches, and the option to pick between “Ask,” “Research,” “Search,” and “Explore” functions.

In Ask mode, users receive AI-generated responses to their questions. After inputting a query, the user receives a response that includes an AI-generated text answer, links to the web pages used as source material, and a “Learn More” section with suggested related searches. There’s also an “Explore” section on the right-hand side with additional web results. Komo offers a feature to create a “Mind Map” or a tree chart of your results, but a user must have an account to access this.

Search mode works like a classic search engine. Research mode is only available to premium subscribers and provides AI-generated topic analyses and citations. Explore mode provides links to videos in response to query inputs.

While Komo does not have ads, it does learn from your past searches to better customize future interactions and answers.

Pricing

Komo offers five different pricing options:

Free, with or without an account
Basic – $15/month, including additional search features, multiple LLM models, search personas, and research mode
Premium – $30/month with expanded access to the features included in basic and opportunities to test new features
Business – $200/month, includes everything in the other tiers plus exclusive enterprise features
Enterprise – contact sales for pricing; an expanded version of the Business offering with enhanced security and privacy features

8. Waldo

Waldo is a generative AI search tool that bills itself primarily as a research assistant targeted toward businesses. Their tagline, “Become an expert in seconds” supports this research-oriented priority.

What the Interface is Like

Unlike many of the other tools mentioned here, Waldo includes prepackaged workflows including Brand Audit, Cultural Trends, the Four Cs, and more. Waldo can also integrate with other platforms and pull sentiment data from social media platforms.

With its emphasis on research, Waldo provides information around regional contexts, allows users to select or block certain sources, and provides citations for any sources it uses. The platform utilizes existing search indexes, like those from Google or Bing, and presents them in a customizable interface. These features can help users create business pitches or brand strategies.

Waldo is not an accessible platform that is simply free to use. They are specifically targeting businesses as their end users, so it’s a pricier and more highly specialized tool.

Pricing

Waldo has four pricing tiers, aimed at those using the tool for professional needs:

Freelancer – $149/month; limited to 1 user, includes an AI research assistant, sourcing and citations, automated workflows, and export capabilities
Teams – $179/month/user for 5 seats; ability to create custom workflows, schedule recurring workflows, and collaborate on research with your team
Teams Pro – $199/month/user; 10 seat minimum, includes the ability to search social media posts, integrate other sources, and upload and analyze files
Enterprise – contact sales for pricing; 50 seat minimum with additional tech features like a workspace administration and single sign-on as well as more comprehensive support through a dedicated account manager and hands-on trainings

Level Up Your Organic Strategy: Enhance Your Visibility in Generative AI Search Tools

Generative AI search tools represent a fundamental shift in how we access, interact with, and learn new information. Whether it’s streamlining research, enhancing content creation, or providing more dynamic, personalized search experiences, the potential applications are vast.

As these technologies continue to advance, we can expect them to become even more integrated into our daily lives. For businesses and content creators, it will be critical to understand how everyday users are embracing generative AI search tools and what that means for how organic marketing strategies need to shift to ensure continued visibility on this new frontier of search.

These answer engines necessitate that brands revolutionize their strategy to bolster and maintain their position in this completely new type of search. By investing in answer engine optimization and integrating innovative tracking tools, brands will be able to better understand and influence how they show up in these generative AI search tools.

Goodie is an AI search visibility and answer engine optimization platform that can support your brand’s goal of being a top competitor on answer engines. The platform comes with comprehensive dashboards that synthesize data and provide insights about your brand’s visibility on the biggest LLMs on the market, including ChatGPT, Claude, Gemini, Perplexity, and Meta. Goodie can help your team see how AI platforms and chatbots understand queries that are relevant to you and your brand so you can take the strategic steps necessary to optimize your visibility.

Let Goodie show you the future of search.

FAQs

What are the main benefits of generative AI search?

Emily Greffenius, Author at NoGood™: Growth Marketing Agency

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