Consumer App Archives - NoGood™: Growth Marketing Agency https://nogood.io/case-study-category/consumer-app/ Award-winning growth marketing agency specialized in B2B, SaaS and eCommerce brands, run by top growth hackers in New York, LA and SF. Thu, 27 Mar 2025 14:21:07 +0000 en-US hourly 1 https://nogood.io/wp-content/uploads/2024/06/NG_WEBSITE_FAVICON_LOGO_512x512-64x64.png Consumer App Archives - NoGood™: Growth Marketing Agency https://nogood.io/case-study-category/consumer-app/ 32 32 Inflection AI https://nogood.io/case-study/inflection-ai/ Wed, 22 Jan 2025 21:24:38 +0000 https://nogood.io/?post_type=case_study&p=44315 The post Inflection AI appeared first on NoGood™: Growth Marketing Agency.

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Overview

Inflection AI is a pioneering force in artificial intelligence, founded by AI tech disruptors Mustafa Suleyman (co-founder of DeepMind and CEO of Microsoft AI), Reid Hoffman (co-founder of LinkedIn), and Karén Simonyan (Chief Scientist at Microsoft AI). With a deep-rooted expertise in machine learning and generative AI, Inflection AI is revolutionizing human-computer interactions.

Their inaugural product, Pi, is not your typical AI assistant – it’s a personal AI companion designed to excel at conversational support and making emotional connections with users. Pi’s ability to engage users in meaningful dialogue is unparalleled – with average conversations lasting 33 minutes and week-over-week retention totaling 60%.

The Challenge

  • Stand out in the saturated AI chatbot market by highlighting Pi’s unique, emotionally engaging conversational experience.
  • Differentiate Pi from major competitors like ChatGPT, Gemini, and Perplexity to attract users seeking a deeper AI connection.
  • Validate Pi’s key value propositions to confirm alignment with user needs.
  • Identify ideal customer profiles to better target Pi’s unique user base.
  • Optimize messaging and creatives to resonate with identified customer profiles.
  • Balance the use of first-party data with strict user privacy standards, despite limited personalization options.

Services

Growth acquisition
Performance marketing (CAC, Conversion Rate, MAU)
Performance creative/branding
Community-led growth strategy, blueprint, and creator management
Creative matrix experimentation
Website and app store optimization
Growth retention & product-led growth strategy
CRO audit, strategy, and landing page implementation
App Store multivariate testing

Approach

  • Creative Matrix System: Identifying winning creative elements for ad campaigns.
  • A/B Testing: Continuously optimizing app store listings, marketing LPs, and in-app conversion elements like CTAs and pop-ups.
  • Data-driven targeting: Leveraging Pi’s zero-party data to inform product messaging and user targeting across paid and owned channels without compromising user anonymity
  • Persona-based Targeting: Tailoring ad copy and messaging for distinct user groups

  • A/B Testing in Apple App and Google Play stores: Evaluating changes to app screenshots, descriptions, and keyword targeting to improve organic ranking and user acquisition.
  • Highlighting Pi’s “Value Add” vs. Competitors: Emphasizing Pi’s distinct capabilities like emotional intelligence and multiple voice options.

  • Launching campaigns across Google Paid Search, Apple Search Ads, Meta, and Reddit based on specific audience insights to target distinct user groups.

  • Leading with high-quality product messaging across paid and owned channels to reach distinct audiences.
  • Emphasizing unique capabilities of the product to push it to the forefront of a crowded, competitive market.

Results

During the partnership with NoGood, Pi achieved 6 million monthly active users. To date, Pi has exchanged more than 4 billion messages with its users. By leveraging NoGood’s Creative Matrix system, building and deploying an end-to-end CRO and product-led growth strategy across the website, app store, and within the product flows, we achieved a blended cost per download under $4 (primary KPI) and a cost per account creation under $3 (secondary KPI).

Additionally, Google CTR rates consistently exceeded 20% for both branded and non-branded campaigns, demonstrating the effectiveness of the value proposition validation exercise. Achieving low acquisition costs while maintaining high in-app engagement demonstrates Pi’s strong product-market fit and the effectiveness of NoGood’s growth strategy.

Other key achievements include:

  • Achieved a 30% CPA for non-branded campaigns with Apple Search Ads
  • Achieved a 38% decrease in account creation CPA within the web browser app
  • Increased CVR to 15% through development of new landing pages
  • Drove a +106% lift in CTR through optimized Google Search campaigns
Arrow Downnogood 40%
40% Decrease in Cost-Per-Account-Creation
Arrow Upnogood 300%
300% Increase in App Downloads
Arrow Upnogood 106%
106% Increase in Click-Through-Rate

Squad

Mostafa M. Elbermawy

Growth lead

Isabel Bellino

Growth Strategist

Christian Pain

Sr. Growth Strategist

Maria Mathioudaki

Growth Marketing Analyst

Helena Yang

Creative Lead

The post Inflection AI appeared first on NoGood™: Growth Marketing Agency.

]]> Merlin https://nogood.io/case-study/merlin/ Fri, 24 Feb 2023 17:40:14 +0000 https://nogood.io/?post_type=case_study&p=26342 The post Merlin appeared first on NoGood™: Growth Marketing Agency.

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Overview

Merlin Investor is a unique investment strategy company that aims to empower retail investors in achieving personal financial independence. The company’s user-friendly platform allows users to effortlessly build and analyze their own investment portfolio with a variety of customized investment strategies.

The product has an intuitive user interface that allows users to analyze and track different investment strategies. Users can create personalized investment strategies, track virtually all types of assets, use widgets for investment ideas, and access customizable dashboards.

The Challenge

  • Limited brand awareness in a competitive and saturated market of retail investing, crypto, and consumer fintech
  • Reaching high-intent audiences interested in investing and wealth tracking post iOS 14
  • Gaining trust from potential users without extensive social or PR validation
  • Increasing brand awareness while maintaining a low cost per sign-up across paid media channels
  • Identifying Merlin’s unique value propositions and market differentiators that appeal to different user segments
  • Proactively generating interest in the beta version of the investment strategy platform

Services

Growth Marketing
Paid Social Advertising
Paid Search Advertising
Performance Branding Services
Search Engine Optimization (SEO)
Conversion Rate Optimization (CRO)
Website & Product Analytics
Audience Hyper-Targeting
Growth Design
UX Design
Copywriting

Approach

Developed a consistent and memorable brand experience across channels to improve brand recall and trust.

Conducted rapid micro-experiments across multiple channels, messaging, and acquisition journeys to determine key value propositions and high-value markets.

Implemented various conversion rate optimization (CRO) changes to educate the target audience and increase overall conversion rates

Created a performance branding matrix to experiment with a variety of value propositions and creatives to identify the messaging and visuals that resonated most with the audience and drove the highest conversions.

Explored non-traditional marketing channels to reach Merlin’s target audience.

Results

Through our partnership, we were able to achieve significant results in increasing user signups and website engagement. In the first five months of our collaboration, we increased new signups by 300%, proving the effectiveness of our growth strategies.

One of our key tactics was to identify successful value propositions and audiences, which helped us reduce cost per acquisition across all paid media platforms by more than 10% month-over-month. We also conducted iterative conversion rate optimization experiments that resulted in a 50% increase in website conversion rates compared to the previous month.

To further drive growth, we used both paid and organic marketing efforts, which resulted in a 515% increase in website users. In addition, through rapid experimentation with creative testing and ad copy on Facebook Ads, we achieved a conversion rate that was 327% above the industry standard. These results demonstrate the effectiveness of our data-driven approach and our ability to deliver measurable growth for our partners.

Arrow Upnogood 300%
Increase in New User Signups
Arrow Upnogood 50%
MoM Increase in Conversion Rate
Arrow Upnogood 515%
Increase in Website Users

Performance Visualized

300%
Increase in New User Signups
50%
MoM Increase in Conversion Rate
515%
Increase in Website Users

Squad

Queenie Leung

Sr. Growth Strategist

Theano Dimitrakis

Growth Strategist

Ayushi Gupta

Growth Marketing Manager

Helena Yang

Creative Lead

Scott Katz

Growth Designer

The post Merlin appeared first on NoGood™: Growth Marketing Agency.

]]> Invisibly https://nogood.io/case-study/invisibly/ Fri, 24 Feb 2023 01:06:24 +0000 https://nogood.io/?post_type=case_study&p=26327 Top Creative Performers Hear it from our partners

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Overview

Founded by Jim McKelvey, a renowned Silicon Valley innovator and co-founder of Block (formerly Square), Invisibly is a Founders Fund-backed startup with a vision to give the world a new way to access content.

While premium content traditionally can only be accessed through paid subscriptions, Invisibly is creating a marketplace to open up a new way to access content from top publishers and trusted journalism sources. Through the Invisibly app, people can use their data to read subscription-free and ad-free news and articles from a growing roster of premier publishers.

The Challenge

  • Establish authority and presence in a data market
  • Drive high-intent traffic that will convert to users
  • Raise brand awareness and recall for a new brand 
  • Reach high-intent audiences with interest in getting value out of their engagement online
  • Achieve a 30-day user retention rate of 20%

Services

Product-led growth strategy
Launch plan
PR strategy guidance
Paid performance (Social, SEM)
Content strategy & SEO
Conversion rate optimization
Audience hyper-targeting
Email & push notification marketing
UI / UX
Copywriting

Approach

Adopted Invisibly’s brand to create a cohesive, consistent, and memorable presence across a variety of channels and ensure brand authority among Invisibly’s target audiences

Set up product and growth analytics stack to ensure marketing decisions are driven by data. Deployed rapid experimentation across multiple channels to validate product/market fit as part of the product launch strategy

Deployed rapid experimentation across Facebook Ads, Pinterest, Bing, and Google Search to establish a secure lead generation pipeline and quickly scale the user base

Developed a holistic email, SMS, and push notification strategy to convert high-intent leads into users and continuously engage them with the platform

Developed a content strategy for Invisibly to establish authority and thought leadership in the data marketplace and challenge the way user data is currently used by companies in the data ecosystem

Implemented retention strategy to ensure data driven results for product lead growth that impact retention rate, engagement, and sharing

Results

NoGood increased Invisibly’s app installs by 103% month over month from Q4 2022 to Q1 2023 — and it didn’t stop there. We decreased Invisibly’s cost per customer acquisition by 65% while lower with spend by 30% in Q1 2023. By employing Facebook, Google UAC, Apple Search Ads and Twitter, Invisibly has been able to maintain a steady influx of app installs week over week while surpassing industry benchmarks for app retention.

Invisibly has also put product led growth at the forefront of what they do. Using data driven decision making, NoGood iterated on the UX/UI of their product in order to increase their retention rate by 400% from Q3 2022 to Q4 of 2022.

Arrow Downnogood 65%
MoM decrease in CAC
Arrow Upnogood 84%
Organic website traffic
Arrow Upnogood 400%
Increase in user retention QoQ

Performance Visualized

65%
65% MoM decrease in CaC
84%
84% increase in organic website traffic

Top Creative Performers

Hear it from our partners

Squad

Gayana Sarkisova

Sr. Growth Strategist

Theano Dimitrakis

Growth Strategist

Ayushi Gupta

Growth Strategist
Nicole Teh

Nicole Teh

Growth Strategist

Sarah Baus

TikTok Community Manager

Nicole Li

Growth Analyst
Nesto Rivas

Nesto Rivas

Growth Analyst

Alex Methvin

Growth Analyst

The post Invisibly appeared first on NoGood™: Growth Marketing Agency.

]]> Steer https://nogood.io/case-study/nogood-steer-ev/ Mon, 12 Apr 2021 17:27:35 +0000 https://nogood.io/?post_type=case_study&p=831 How Steer Grew 3X in 6 Month with CEO, Sonya Harbaugh

The post Steer appeared first on NoGood™: Growth Marketing Agency.

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Overview

Steer is an electric car monthly subscription service that offers drivers an alternative to buying or leasing.

A Steer membership includes insurance, maintenance, roadside assistance, and the ability
to swap between various models from brands like Tesla, Porsche, Audi, and more.

The Challenge

  • Just like owning or leasing a car, a Steer subscription is a capital intensive purchase.
  • Car subscriptions are a new category, so consumers require some education to fully understand the value and benefits.
  • Steer offers three unique plans, each at its own price point, attracting different audiences.
  • Applicants must be approved based on past driving record and credit score to access the subscription.

Services

Idea validation and discovery
Growth financial model
Landing page building
Rapid product/MVP prototyping
Market and competition research
Persona and UX analysis
Full funnel analytics and journey tracking
SEO
Influencer Marketing
Content Partnerships
Media Management

Results

NoGood helped Steer achieve their six-figure MRR goal two months ahead of schedule.

NoGood achieved Steer’s six-figure MRR goal two months ahead of schedule.
Through rapid full-funnel experimentation and narrowing acquisition targeting, we were able to scale up an efficient growth marketing process and maintain a healthy LTV/CAC ratio during various stages of growth.

Additionally, our content marketing strategy increased Steer organic traffic by over 600% through strategic keyword targeting and SEO, setting them up for continued, sustainable growth.

Arrow Upnogood 600%
Traffic
Arrow Upnogood 320%
Conversion Rate
Arrow Upnogood 37%
MoM Growth

Performance Visualized

600%
Increase in Site Traffic
320%
Increase in Conversion Rate
37%
MoM Growth

How Steer Grew 3X in 6 Month with CEO, Sonya Harbaugh

Sign Up Flow Completion (Aug’19 – Dec’19)

Squad

Mark Arpaia

Performance media and growth strategist

Claudia Yuan

Creative Growth Designer

Queenie Leung

Sr. Growth Strategist

Dan Mills

Vice President of Client Growth

Mostafa Elbermawy

CEO & Growth Lead

The post Steer appeared first on NoGood™: Growth Marketing Agency.

]]> Scooto https://nogood.io/case-study/scooto/ Mon, 12 Apr 2021 11:30:23 +0000 https://nogood.io/?post_type=case_study&p=19934 The post Scooto appeared first on NoGood™: Growth Marketing Agency.

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Overview

Scooto is an on-demand delivery and ride-hailing app that leverages existing scooters and toktoks in emerging markets. Scooto was part of a cohort of market experiments for a New York City investment fund.

The Challenge

Provide quantitative and qualitative analysis to understand the market opportunity and challenges as well as validate the new category/product at both ends of the marketplace in order to dominate market share against Uber, Careem, Halan, Pathao and others

Services

Surveying
Ad Management
Landing Page Experimentation
Persona Analysis
Demand Analysis
Competitive Analysis

Performance Visualized

783%
Rides Completed
371%
Surveys Completed
405%
Users

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